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Lauren, dubbed the "Candy Queen", said that her goal was to "merge fashion, art and pop candy culture". It stocks 7,000 candies from around the world. The flagship store has supposedly become something of a "required stop" for those visiting New York, and celebrities such as Mary-Kate and Ashley Olsen, Katie Holmes and her daughter, Suri Cruise, Janet Jackson, David Beckham and Madonna reportedly make a point to visit the store.
The New York City store, located on 60th Street and 3rd Avenue, is the flagship store, and a famous destination for tourists, and locals alike in the city. It has also become a destination for television, and movies based in New York.
In October 2011 Dylan's Candy Bar celebrated its 10th anniversary.
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