E-Commerce India - Health, Fitness, Personal Care and Beauty Products Online

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With better education, burgeoning economy and increased disposableincome, people in India are looking at health, fitness and beauty moreconsciously. Health is certainly a top-priority for any family member andespecially the bread winner. Fitness, which was perceived to be more for theBollywood and Cricket stars, is understood as state of mind and body for oneand all. Beauty is associated with both women and men these days.
Traditionally, people were used to more physical hard work and thefitness levels were obviously high. As the options to travel and eat-out werelimited, the scope to become ill has come down (or rather increased?).Consulting a doctor and a pathologist, if something is perceived to be notright, used to be a norm.
In modern days, checking blood pressure and diabetes is a child'splay and no one bothers to see a doctor for the same. There are self-usedevices, which can help with the task. These devices were available onlyoutside India a few years back, but they are available even online now.
Oral hygiene and Eye Care are the terms that one learn feverishlyfor exams during school days and forgets them conveniently till they hear aboutthe word 'Insurance'. There are e-commerce sites like HealthKart which offer these products onlinenow.
Beauty and personal care products were available only in cities sometime  back. But things have changed:

• Make-up is not meant only for occasions like marriage, it's a daily need especially for corporate women.
• Thanks to advertisements, people are conscious about dandruff and hair-fall; hair-care is a commonly used word now.
• Who wouldn't want a smooth and fair skin? Special skin-care is a necessity for many.
• Bath is becoming more of a pleasure activity with bath-tubs, body oils, bath-gels and bath bubbles.
• While showing respect by touching feet is declining, ironically there are plenty of products available to pamper one's feet - like feet scrub, insoles, gels, powders and stones.

With growing needs across different segments (men, women, seniors)in the country, there was a good business case to setup online stores with thebeauty and personal care products. Websites like 365Gorgeous and MedPlusBeauty offer products for medicaland beauty purposes.
There is no denial that human body needs proteins, minerals andvitamins for efficient functioning of all the organs. People are taking to thegyms to improve their body fitness (maintain body mass index, reduce body fat,improve stamina) for longevity with little illness. There is increasingawareness about taking extra nutrients before and after regular exercises toreach fitness goals. There are sites like MyNutraMart,which sell these nutrient supplements online.
If I am a frequent user of certain beauty, fitness, personal care ormedical products (not regular medicines, but the ones available online withoutprescription), there is comfort and convenience to order them online everytime. Is it not?