Inviting someone for an occasion personally is an Indian tradition.With onsetof mobile phones and increasing traveldistance between people, invitations were extended over phone calls. Aftere-mail has arrived, people just started sending scanned invitation cards.Attending the occasion, irrespective of the mode of invitation, is the norm inmany places of India. But what about the gifts? Guests always had the choice ofgiving the gifts based on their perception of hosts interests and lifestyle.What if the hosts make that choice as well ?That concept of 'gift registry' has arrived in India as well. Thehost can visit a gift registry portal, make a wish-list and share this listwith the guests. The guests are obliged to buy those gifts for the host. Somesuch gift registry portals, which seem to be making an entry in India arementioned below:
| 1 | http://shareurjoy.com |
| 2 | http://lamhe.co.in |
| 3 | http://indiagiftregistry.com |
| 4 | http://wishberry.in |
In a way, it makes absolute sense. How many times have we not gotthe gifts which we stash in a cup-board for long or worse, give it away to someone else? Instead, if we decide and let the other person know what we want, thegifts become completely usable and memories can be cherished. But being verymodest people, due to our culture, environment and up-bringing, would we beable to make a bold wish-list? With metropolitan culture spreading around,there should definitely be a segment, which would create and share suchwish-list.
From another perspective, it is just a small twist in the sale ofgift items - context of occasion and wish-list. The e-commerce store should beable to sell more items when compared to plain selling of items. Wishberry site allows even creation of simplecash gift, where the host picks an amount for which a gift is required and thefriends can pool money to provide that 'cash gift'. Shreurjoy site is designed with fantastic userexperience including navigation and look & feel. But these sites seem to benot thoroughly tested or used much as there is some default test content seenaround.
Technology has brought unimaginable convenience and comfort to thepeople, but bringing a change in culture or tradition is rare. Every change hasresistance until adopted in abundance. What do you think?
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