In 90's, buying clothes and other accessories in tier-3 and tier-4cities was an unknown event. People always used to go to nearby city to makepurchases for all important occasions - festivals, functions, ceremonies orcollege-going. Making a fashion statement by wearing branded apparel oraccessories was only for a few, who have uncles and aunts abroad.One of the findings in e-bay census was that half of purchasesonline are from tier-3 and tier-4 cities. While the folks in tier-1 and tier-2order online to save time and cost, the ones in tier-3 and tier-4 make onlinepurchases to avail the brands which are otherwise not available locally.Technology has certainly brought shops closer (or rather into the living room)to people across the country.
When it comes to apparel and other accessories, there are umpteenoptions available for online purchase. Be it for men, women or children of anyage, designer wear, exclusive or limited collection, there are appropriatee-shops. Here is my collection of such sites.
| 1 | http://utsavfashion.in |
| 2 | http://fetise.com |
| 3 | http://hutk.com |
| 4 | http://eshakti.com |
| 5 | http://yebhi.com |
| 6 | http://exclusively.in |
| 7 | http://99labels.com |
| 8 | http://fashionandyou.com |
| 9 | http://freecultr.com |
| 10 | http://inkfruit.com |
| 11 | http://theprivatesales.com |
| 12 | http://shopyourworld.in |
| 13 | http://shoppersstop.com |
| 14 | http://fabindia.com |
| 15 | http://urbantouch.com |
| 16 | http://watchkart.com |
| 17 | http://bagskart.com |
Leaving aside the standard box-items like 'Nivea Cream', I wonderhow people purchase items online in this segment. How do they know that thesize would not be an issue? How many times will they order and return to getthe right size (even if returns are free)? How many transactions are each ofthese companies making in a day / week / month (agree that they are open toentire country and not restricted to any region)? When would they turnprofitable?
Do you think the next generation will go to a physical retail shopat all - except for petrol and liquor?
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