When I was a kid, flowers (roses) were typically given to a teacherduring teacher's day. Gifting flowers during any other events or occasions was unknown in those days. Perhapswe got influenced by the west, the trend of gifting flowers has becomecommonplace in India. Flowers are generally gifted as a token of love,appreciation, admiration, warmth or best wishes.In the pre-internet era, there were physical flower shops, primarilyin cities, which can quickly create a bouquet and handover to the customers atthe shop. With telecomrevolution, floral merchants have started taking the orders over the phone.With advancements in Internet, the floral business has come online.
Roses, Tulips, Carnations and Lilies are ordered online fromdifferent corners of India to be sent to their near and dear ones. There is nodearth of occasions in India in terms of festivals - Diwali, Dasara andChristmas form the prominent seasons for flowers according to my friends inthis business. Corporates would always have flowers ordered during visits ofguests and that is not very rare. People have adopted to sending flowers duringthe moments of joy and sorrow.
Are the flowers best left on the plants as a part of the nature orthey should be nipped and made into bouquets in the living rooms, halls orcorporate enclosures? That's a subjective question better left to anindividual.
There are supposed to be about 30 million non-resident Indiansacross the globe. With most of them having roots in India, sending flowers tonear and dear ones in India during important occasions must be emotionallysatisfying for them. I have no doubts that these desiswould be admiring technology for this invaluable service.
Just like any other e-commerce business, the request is initiatedonline, but the order fulfillment needs extensive network across the countryfor delivery. Most of the online floral businesses seems to deliver flowersacross 1000+ locations across India. Some of these websites are mentionedbelow:
| 1 | http://fnp.com |
| 2 | http://flowerdeliveryindia.com |
| 3 | http://orchidsnroses.com |
| 4 | http://indiaonlineflorists.com |
| 5 | http://flowersindiaonline.com |
| 6 | http://indiaflowerplaza.com |
| 7 | http://indiafloristonline.com |
| 8 | http://floraindia.com |
Flowers are also used for Puja, decoration during events likewedding and for wearing in the hair by women. For Puja, people invariablyprefer flowers from their garden. For decoration during the events, the flowersare still obtained from local markets. Interesting, the flowers like jasmineadorned in hair in some parts of India are not sold online yet. Any takers forthis niche domain? :-)
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